I start with a list of questions. I create a series of questions they might have for me as the expert and author. Answering these questions to enhance the substance of the book. This list helps lay the foundation of the book. It is essential to incorporate this in the makeup of the outline.
Producing the list will help you focus on your expertise but also to stay in your lane of specialty. Understanding your strengths and ultimately the focus of the book. Discussing details, you can promise the reader in order to get the desired calculated outcomes.
There are several ways to keep readers engaged. Keeping them entertained with stories, challenging them with questions to ponder, illustrating pictures through your quality writing, and organizing key points to help them digest information. Wrapping up sections with a call to action. I practice challenging my readers with questions presented throughout the non-fiction. I think this is a great element to reiterate, especially in blog books, which is also a part of my signature.
Which approach would you consider to entice readers to keep them hooked?
As authors we aim to present information while bringing our readers to keep them wanting more. I discuss a variety of ways to keep readers hooked in my book, In Her Own Ink. Specifically, in chapters: "Switching Places with the Reader" and "Building the Framework of a Chapter." I encourage you to get a copy of the book to learn alternative ways to keep your readers engaged.

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Thank you for taking the time to read my posts and to offer interesting feedback. I appreciate your insight.