The Reason for the Blog - In Her Own Ink

The reason I started this blog is because I want to capture my marketing plan progress and share ideas with fellow authors. Yesterday and today, I spent several hours emailing my information to newspaper editors.

While my book was being edited, I developed my author media kit. It consists of a few pages and professional pictures looking over my work as an author. Thus, giving book information on all of my seven reads. This took me a few weeks to create. In addition to the portfolio, I made a separate press release and interview Q&A.

I feel good about sharing my author media kit. I haven't had any replies yet. I hope that means I developed enough information that covers potential questions. I'm looking forward to seeing results more so in my sales than the actual screen of published images of myself in the newspapers.

Tackling the newspapers is just one part of my marketing plan. I will target blogs for authors, too. Yet, I need to get book reviews. I need to send my book out...

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Tackling the Introduction

What is the purpose of your reading? Why select your copy? What promises will you deliver? These are some of the pertinent questions you will answer in your book’s Introduction. Go Harder The Respect Institute is a public speaking program I partook in. I recall the instructor demanding that we create a strong Introduction and Conclusion. They emphasized the significance of producing a hook to entice the audience, and Conclusion to thoroughly wrap up the talk. Avoiding Common Author Mistakes After publishing seven books, I’ve learned from my mistakes and matured in book development. My experience and direction will undoubtedly support your publishing endeavors. Working with In Her Own Ink will validate and reinforce effective strategies to build your manuscript. I discuss practical tips on the building blocks of writing an Introduction in my book, In Her Own Ink: Strategies for Creating from Author to Author. I drill authors on t...

Keep Your Eye on the Prize

You’ve started writing your book and the motivation drops as well as your progress. How do you stir your passion? How can you rekindle your flame? When I hit a roadblock, I’ll do one of these three activities or all of them. Reflect on my reasons. Revert to my writing ritual. Review the list of questions my reader may have. Proven-Strategies for Creating In the beginning stages, I’ll jot down my reasons for publishing. Five or more reasons I deserve to publish. I keep this note in the miscellaneous section of my binder. I discussed these tasks in my book, In Her Own Ink: Strategies for Creating from Author to Author. The writing ritual is where motivation meets discipline. What motivates you into action? Which song, quote, or image gets you moving? Generally, I watch a couple of performances on YouTube that spikes my professional keenness, and produces passion. I do this repeatedly, prior to diving into the mental work of my book development...

Speaking their Language

In my book, In Her Own Ink: Strategies for Creating from Author to Author, I discuss the importance of meeting our readers where they are. Opposed to using expert jargon, incorporate layman’s terms. A book for therapists will largely differ from a book for the general public. Use Appropriate Language I have a friend who is a children’s book author. She shared with me how she discovered her book’s terminology, and length of storyline was not a good fit for the age range she targeted. She only discovered this concern after researching her competitors. Researching Competitors Depending on the type of book, you might research competitors to determine whether your level of dialogue is ideal. It is a great idea to review competitors’ work, however, I encourage you to do this prior to starting your manuscript. Whenever I’m working on a book project I avoid looking over competitors' narratives to avoid being heavily influenced by them and becoming a copycat. Conclusion Unless you'r...

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